It’s a new era. The days of fly fishing elitism are dead and over and that’s where we found inspiration for our Fly Fishing Is Dead collection! The sport of fly fishing is now accessible to all income levels, races, and genders like never before. This is the most exciting time in the history of our sport and we’re so excited to be a part of it. These Grateful Dead-inspired clothes are not only cool, but they send a message. A message of open-mindedness and acceptance. A message of inclusion.