There are a million books written on the common traits of successful entrepreneurs. We’ve all heard about crazy morning workouts, positive thinking and drinking coffee with butter to hack our brains to success. This week’s guest, Pat Ehler’s from the Fly Fisher’s Fly Shop in Milwaukee Wisconsin shares with us what he thinks has made his fly shop successful for three decades. Oh and in case you’re wondering…..he does mention Bret Favre. He is from Wisconsin after all!
Capt. Pat Ehlers lives in Franklin, WI. Pat opened his fly shop, The Fly Fishers Inc. in 1988. Pat has guided throughout Wisconsin and the Great Lakes as well as in Montana and Alaska.
Pat is a licensed United States Coast Guard Captain. He has taught fly-fishing schools, fly-casting and fly tying classes around the country and also appears as a speaker and instructor at shows and seminars throughout the U.S.
Pat is a member of the Echo Fly Rod Co. Design Team (Vancouver, WA) and designed a line of fly rods developed for warm-water fly-fishing, the Echo Edge84 and for 2017 series, the EPR for Tim Rajeff owner of Echo Fly Rods. He also has designed a series of fly lines, The Bass/Muskie line for the Airflo Fly Line Co. of England. Pat is a contract /royalty fly tier and consultant for Rainy’s Flies of Logan, Utah and has designed fly tying tools bearing his name for the Renzetti Co. of Titusville, Florida. He is a Technical Consultant and Advisor to Simms Fishing Products of Bozeman, Montana and is a member of Smith Optics Fishing Ambassador program. Pat also is a tackle consultant and trip host for Frontiers Travel as well as his shop, The Fly Fishers being Frontiers official tackle vendor.
The DVD, Tying the Flies of Pat Ehlers – Bass Flies is a product of Pat’s and the production company he is a partner in, Four Reels Player Productions. He is a regular contributor to Northwest Fly Fishing Magazine that includes the Eastern and Southwestern Fly Fishing editions and has written for other publications along with having contributed to a number of books. Photography is also one of his pursuits and lends itself very well to his business.
Pat is a pro team or pro staff member for the following companies: Ranger Boats, Evinrude Outboards, Lucas Oil Marine Products, Minn-Kota and Humminbird Electronics through Johnson Outdoors with Dunkin-Lewis of Birmingham, AL. On the conventional gear side he is on the pro-staff of Shimano, Power-Pro. Pat belongs to the National Professional Anglers Association (NPAA). He has done promotional appearances for Skoal Outdoors and has been a co-owner and an instructor for The Chequamegon Bay Smallmouth School in Wisconsin for 16 years. Pat has served as a retail advisory board member of AFFTA (American Fly Fishing Trade Association).
Pat has appeared in newspaper and magazine articles, makes regular appearances on radio programs and has also appeared on numerous TV shows throughout the country; both regionally and nationally including Fox, ESPN and The Outdoor Channel networks.